Budweiser, ‘The King of Beers’ is ready to give the public what they want in their new Super Bowl ad set to air during the big game this coming Sunday – their gorgeous Clydesdale horses and an adorable Labrador.
Watch the following to see how these majestic horses save the day when a local bar runs low on their supply of Bud.
The commercial opens on a wintery, snowy village overhead shot where the power flickers in a bar and a sweet Labrador dog lifts its head. We cut to a truck driver who shakes his head while listening to a weather forecast explaining that the roads are closed.
The ‘Old School Delivery’ ad shows delivery truck driver and his partner, played by Fred Dana — a real Budweiser wholesaler of more than three decades — load up the wagon with kegs of beer and the gorgeous horses and make their way through the snow.
The dog hears the horses neighing while they attempt to navigate a rocky mountainside through the snow, and he runs off to help guide them the rest of the way through the storm to make the successful beer delivery. yay horses! Yay dog! Yay beer!
ABC news reports the Budweiser press release with, “Budweiser has been synonymous with the Super Bowl for decades and the broadcast continues to be a very special moment for our brand and a core pillar of our advertising strategy,” Kristina Punwani, head of marketing at Budweiser USA, said in a statement. “We knew there was no better way to show Budweiser’s continued commitment to delivering for its fans than with our biggest celebrities.”
We can already promise this one will be a fan favorite when consumer sentiment is reported the day after the big game. What’s not to love? It’s charming, it’s nostalgic, and best of all, it’s an actual ad that makes you remember the product. That’s good advertising right there.
Fun Facts About the Budweiser Clydesdales
Budweiser Clydesdales weigh an average 2,000 pounds, must be bay in color, have four white legs and a blaze of white on the face.
The Budweiser Clydesdales have been part of Anheuser-Busch television ads dating back to the 1950s.
The Anheuser Busch website reports that the Budweiser Clydesdales are given short names, such as Duke, Mark and Bud, to make it easier for the driver to give commands to the horses during a performance.
The combined weight of the horses, gear, drivers, and fully-loaded wagon is about 12 tons.
The Clydesdales have become a Super Bowl favorite, appearing in the commercials on 45 different occasions.
Budweiser’s decision to reintroduce the iconic Clydesdales and the endearing dog in their ad is a pretty smart strategic move. The inclusion of these beautiful animals always gets a heartwarming awwww response from football fans but also reinforces a strong association with the Budweiser brand, a connection that has become widely recognized. You see Clydesdale horses, you think of the beer.
It’s nice to see them back.
Looking for more PetHelpful updates? Follow us on YouTube for more entertaining videos. Or, share your own adorable pet by submitting a video, and sign up for our newsletter for the latest pet updates and tips.