Taylor Swift’s Style Evolution Turns Into a Book Featuring 200 Looks From Her Different Fashion Eras

Taylor Swift’s Style Evolution Turns Into a Book Featuring 200 Looks From Her Different Fashion Eras

Taylor Swift‘s fashion style has mirrored her musical evolution since the release of her namesake first album in 2006. The singer became known for using her wardrobe choices to complement her art as well as an opportunity to create new trends, make statements and drop hints about upcoming projects. So, the mission of cataloging some of the main looks worn throughout her 18-year career was exciting for Sarah Kucharski, author of the upcoming book “Taylor Swift Style: Fashion Through the Eras.”

“At her core, Taylor Swift is a storyteller and she uses both her lyrics and her outfits to communicate, to craft a narrative, to evoke memories and to create iconography,” Kucharski told WWD. “Over the course of her career, just as she’s had a musical evolution from album to album, she’s also tied each body of work she’s created to a distinct, identifiable ‘era’ of fashion.”

More from WWD

LAS VEGAS - MAY 23:  Country singer Taylor Swift arrives at the 41st Annual Academy Of Country Music Awards held at the MGM Grand Garden Arena on May 23, 2006 in Las Vegas, Nevada.  (Photo by Michael Buckner/Getty Images)
Taylor Swift at the ACM Awards in 2006.

The book, which will be released on Oct. 8, will feature 200 looks showcasing the singer’s style evolution, from her youthful boho dresses and cowboy boots during her debut era to more sophisticated silhouettes and luxury brands while promoting “1989” in 2014, and investing in sparkling, bejeweled outfits for “Midnights” in 2022.

LOS ANGELES, CALIFORNIA - FEBRUARY 05: (FOR EDITORIAL USE ONLY) Taylor Swift attends the 65th GRAMMY Awards at Crypto.com Arena on February 05, 2023 in Los Angeles, California. (Photo by Axelle/Bauer-Griffin/FilmMagic)
Taylor Swift at the 2023 Grammy Awards in Los Angeles.

Kucharski, who has been following Swift since her early years, decided to catalogue the looks as a continuation of her Taylor Swift Style blog, which she created in 2011. There, she identifies Swift’s fashion while providing commentary on what the singer is wearing and why she is wearing it. “The book is partially informed by the most memorable looks fans love in addition to outfits I deemed we may have missed along the way,” Kucharski said.

Taylor Swift’s Style Evolution

Swift has embraced many styles during her career. In 2012, the singer made 1950s housewives fashion trendy again during her “Red” era. In 2017, she brought Gothic-inspired looks to Hollywood events, wearing Louis Vuitton, Balenciaga and other luxury brands to match her “Reputation” album’s aesthetic. Two years later, Swift updated her wardrobe with romantic and flowy ensembles for the album “Lover.”

NEW YORK, NY - MAY 05:  Musician Taylor Swift attends the "Charles James: Beyond Fashion" Costume Institute Gala at the Metropolitan Museum of Art on May 5, 2014 in New York City.  (Photo by Dimitrios Kambouris/Getty Images)
Taylor Swift at the 2014 Met Gala in New York.

For Kucharski, her favorite Swift era is still the “1989” transformation from 2014. “By sheer volume [it] was a fun period of time to be tracking her clothing as she took to the streets of New York in coordinating two-pieces and teetering tall heels. It was a time period of outfits that were consistent, frequent and a big shift in her style that was exciting to watch roll out in real time.”

In 2023, Swift’s career reached a new level of stardom with her blockbuster “The Eras Tour” and her relationship with Kansas City Chiefs tight end Travis Kelce. She helped brands go viral on social media, including Ksubi, Area and Wear by Erin Andrews, just by simply wearing them at football games or outings in New York City. Kucharski said Swift’s fashion influence resides in her relatability.

“As a whole, Taylor’s identity as someone approachable, emotional, vulnerable and accessible is reflected in the street style she chooses to wear,” Kucharski said. “She dresses like a ‘normal’ person in brands that often are not entirely out of reach for the everyday person. She may carry a designer bag or opt for a designer heel, but she’ll often repeat those items to get the cost-per-wear down. Not unlike someone who may save up for an investment item they plan on using for years. She’ll also often wear brands that are within reach for a lot of her fans to buy like Reformation, Aritzia or Free People. That creates an opportunity for connection with fans and I think she knows that.”

“The Tortured Poets Department” Era

As Swift gears up to start a new era — the singer announced the release of her 11th studio album, “The Tortured Poets Department,” during the 2024 Grammy Awards on Feb. 4. Swifties, like Kucharski, are anticipating how Swift’s style might reflect her new music.

Taylor Swift at the 66th Annual GRAMMY Awards held at Crypto.com Arena on February 4, 2024 in Los Angeles, California.
Taylor Swift wearing Schiaparelli at the 2024 Grammy Awards on Feb. 4 in Los Angeles.

The cover of the album, featuring the singer wearing a silk knit top by Saint Laurent and the Ausra brief panty from The Row in an intimate set, might be the perfect starting point to figure out the answer, according to Kucharski.

“I love the sense of both intimacy and guardedness ‘The Tortured Poets Department’ cover conveys from Taylor,” Kucharski said. “That feels like an accurate and apt portrait she might want to paint now as a superstar who’s somehow reached a new supernova level of fame and interest in her career and personal life.”

For Kucharski, Swift’s choice of wearing The Row and Saint Laurent on the album cover could have been predicted by Swifties. “Both The Row and YSL are brands that are stylish Easter eggs she planted early on in her New York style, so to see them on the cover here feels like a closing of that loop,” she said.

Swift’s recent outings in New York could also point to what style she will embrace to promote “The Tortured Poets Department.” “Her renewed love of miniskirts and loafers in recent candids called to my mind her longtime love of schoolgirl-worthy outfits but now are thrown into a new lens with this announcement in mind as her possibly leaning into a dark academia aesthetic,” Kucharski said.

NEW YORK, NEW YORK - DECEMBER 06: Taylor Swift leaves the "Poor Things" premiere after party at Avra Rockefeller Center on December 06, 2023 in New York City. (Photo by James Devaney/GC Images)
Taylor Swift wearing a The Row dress at the “Poor Things” premiere on Dec. 6, 2023, in New York City.

Dark academia is a trend that has been seen on the runways of Prada, Miu Miu, Chanel and more during Paris Fashion Week’s spring 2024 collections. The name refers to a preppy aesthetic with a dark twist.

“I imagine that we’ll continue to see minimalist but luxurious items from brands like The Row that focus on quality basics in addition to a dark, rich color palette,” Kucharski added.

“The Tortured Poets Department” will be released on March 19. Kucharski’s book, “Taylor Swift Style: Fashion Through the Eras,” is available for preorder at taylorswiftstyle.com.

Jerry David is a seasoned Senior Reporter specializing in consumer tech for BritishMags. He keeps a keen eye on the latest developments in the gadget arena, with a focus on major players like Apple, Samsung, Google, Amazon, and Sony, among others. Jerry David is often found testing and playing with the newest tech innovations. His portfolio includes informative how-to guides, product comparisons, and top picks. Before joining BritishMags, Jerry David served as the Senior Editor for Technology and E-Commerce at The Arena Group. He also held the role of Tech and Electronics Editor at CNN Underscored, where he launched the Gadgets vertical. Jerry David tech journey began as an Associate Tech Writer at Mashable, and he later founded NJTechReviews in 2010. A proud native of New Jersey, Jerry David earned his Bachelor of Arts in Media & Communication with honors, minoring in Innovation and Entrepreneurship from Muhlenberg College. Outside of work, he enjoys listening to Bruce Springsteen, indulging in Marvel and Star Wars content, and spending time with his family dogs, Georgia and Charlie.